Mail Chimp

Tuesday, November 20, 2012

The Nuts and Bolts of Spamming

Okay, call it direct marketing, if that makes you feel better. But there are a number of things you can do in the specific that will make your marketing efforts more effortless.

Mainly by going into battle properly armed.

Do you use KDP a lot? Make a list of your books, and all pertinent information in a text file. This will make filling out twenty forms a lot easier. Yes, you can use a form filling app, and I recommend them, even though I don't use them myself. They can do 80% of the work for you. Use a Firefox one for added security.

Tweet a lot? Make a text file with all of your tweets. That way, all you have to do is change the description each day. Hootsuite is also a, erm, hoot to use. The scheduler will let you set up the entire days tweets in ten minutes. A big time savings, and more importantly, a big savings in efforts.

Hootsuite will also post to both Facebook and Twitter, cutting your work in half, there.

Mailchimp seems to be the writer's best friend of late for sending targeted email. It takes a little while to set up, twenty minutes or so, but that list can become quite valuable. Be sure and include the required footer, something you might miss if you rush through set-up. It's a spamming disclaimer required by law.

So, by spending a few extra minutes making text files, you can save hours per day, giving you more time to pursue reviews and interviews, or maybe even write a bit more.