If we can start a quiet campaign now and generally agree not to give any books away during the month of October (especially Halloween-themed books!), we can see if we can positively affect the bank accounts of struggling authors.
Do your part to spread the word. A book worth reading is worth paying for. You've stopped deforestation (Okay, not really, but, you know. It's a start.) Now let's stop literary devaluation.
Or perhaps come up with a catchier slogan. But let's stand together and sell some books, indie authors. Stop cannibalizing your sales, just for the month of October.
Heh, okay, I like that one.